An Introduction to Lead Generation Websites for Brokers
In times past, a great percentage of an insurance agent’s day was spent on the phone, cold calling potential customers. Today, insurance marketing for agents includesgetting prequalified leads from insurance sales lead sites. These insurance leadgen companies offer a simple substitute to cold calling lists and other marketing strategies.
Leadgen websites operate by bringing together consumers interested in an insurance policy with agents who are interested in selling them a policy. These websites gather information from each prospect using a website form, warehouse the information and then sell the insurance lead to one or more brokers.
With so many insurance lead generation sites all providing slightly unique products, insurance agents don’t always know which insurance lead company is right for them. There are distinct characteristics that good insurance sales lead sites hold that can make them stand out from the rest including pricing, billing, return policy and filters.
To find the right insurance lead company, you should keep an eye out for certain traits. The actual cost of the insurance lead is essential, but more critical is the ROI you end up with on the leads. One of the key elements to look at is the ability to filter. A company with a large set filtering abilities should be able to get you with the leads that can be sold to. Lead cost is also important. If you spend too much for each prospect you receive, you might not see a positive return on investment. On the other hand, if you spend money on cheap insurance leads, you may not make any sales. Sometimes you will be sold a sales lead you can’t contact. If the insurance lead service doesn’t allow you to return this type of fake lead, then you should consider contacting another insurance lead company. Some leadgen companies also try to get you to spend $500 or $1000 up front. Be skeptical of this. Virtually all insurance leadgen sites only ask for a low up front deposit to begin receiving leads while a couple will charge monthly for previously purchased leads.
In summary, when evaluating an insurance lead service, you should shop around and sign up various sales lead sites. A few will be better for automobile insurance sales leads while others might get you better homeowners insurance sales leads. If you get sales leads from various lead services, it will give you an edge against other insurance agents and will keep the quality of your sales leads in check.
