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Ballot Box Allows Retailers to Develop A Relationship With Customers and Build Rapport

The votes have been counted and the results are in. Ballot boxes are a priceless tool in the management of your retail store. Store promotions, contests, giveaways, and customer research are just a few examples of the ways a ballot box can come in handy in promoting your store and improving customer service. The ballot box is one of the most useful (and overlooked) tools for retail stores to build a connection with their customer base.

A ballot box is such a versatile tool because it can be used in a wide variety of contexts within your store. It is the type of product that you typically don’t think of until the first time you need it. Then you begin to see all of the practical applications.

I recommend retailers use creativity in determining how their business could benefit from a ballot box, but here are some suggestions to get you thinking:

Promotional Contests: Everyone loves a contest. Your customers love it because they stand to win something. You love it because it draws customers into your store. Consider this as well: use promotional contests to gather contact information for future marketing endeavors. This will allow you to develop a list of active customers to whom you can market. For a contest, any acrylic ballot box will work.

Customer Feedback: Have you ever wondered what your customers really thought of your store, staff, and merchandise? Customer feedback forms are another practical application of ballot boxes. Use a solid-colored plastic ballot box, or a cardboard ballot box for customer feedback forms. Avoid clear acrylic boxes. This gives a greater sense of confidentiality and may influence your customer to be more honest with you.

New Product Polls: A ballot box could also be a way to get your customer’s opinion on a new product before you decide to offer it in your store. This is a very definitive way to make a decision about a product that has you on the fence. Cardboard, acrylic or colored plastic ballot boxes are all fine choices for this use.

A ballot box is a simple, multi-use tool that will allow you to connect with your customers and develop an understanding of their values and opinions. They’re also very useful for contests, promotions, giveaways, and generating reliable marketing lists.

For more information on ballot boxes of all styles and shapes, and additional retail ideas, visit www.nu-era.com

Christopher Weis is the marketing director for Nu-Era. Nu-Era and http://www.nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949.

http://nu-era.com/

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